"Creativity's female future: Meet the next generation of women redefining creativity"
Meet Morag. Our editor-in-chief. And one of Campaign’s 30 Future Female Leaders.
It’s a shocking statistic that only 12% of London’s creative directors are women. So for the second year running Campaign and Creative Equals have partnered to announce their top 30 list of Creativity's female future, the next generation of women redefining creativity.
And boy is Morag redefining creativity and editorial at AnalogFolk. She leads the growing editorial London team and believes passionately that editorial is an approach, rooted in quality, imagination and value; not a type of content.
In the last year she’s led the transformation on the BT Sport customer email, taking spam and turning it into a proper sports news player. Now featuring exclusive interviews with stars such as Leicester City defender Christian Fuchs, right in the middle of his team’s unbelievable Champions League run, expert analysis, impactful, premium-feeling design and fan-to-fan banter.
She’s leading the charge on social media for Booking.com, one of the world’s biggest tech companies. Driving excellence via their always-on and campaign work.
Mo explains, “We make the difference, we connect with people on social media long before the point of booking. We’re making Booking.com a trusted source of wanderlust and ideas, not just the top listing in search results. We delve into travel’s rich emotional potential to create inspiring content. With beautifully crafted storytelling, careful influencer selection, smart planning and bright, innovative ideas, we stay several steps ahead of other brands – travel or otherwise.”
We’re unbelievably proud that Mo has been recognised. Well done Mo, keep on shining.
It’s a shocking statistic that only 12% of London’s creative directors are women. So for the second year running Campaign and Creative Equals have partnered to announce their top 30 list of Creativity's female future, the next generation of women redefining creativity.
And boy is Morag redefining creativity and editorial at AnalogFolk. She leads the growing editorial London team and believes passionately that editorial is an approach, rooted in quality, imagination and value; not a type of content.
In the last year she’s led the transformation on the BT Sport customer email, taking spam and turning it into a proper sports news player. Now featuring exclusive interviews with stars such as Leicester City defender Christian Fuchs, right in the middle of his team’s unbelievable Champions League run, expert analysis, impactful, premium-feeling design and fan-to-fan banter.
She’s leading the charge on social media for Booking.com, one of the world’s biggest tech companies. Driving excellence via their always-on and campaign work.
Mo explains, “We make the difference, we connect with people on social media long before the point of booking. We’re making Booking.com a trusted source of wanderlust and ideas, not just the top listing in search results. We delve into travel’s rich emotional potential to create inspiring content. With beautifully crafted storytelling, careful influencer selection, smart planning and bright, innovative ideas, we stay several steps ahead of other brands – travel or otherwise.”
We’re unbelievably proud that Mo has been recognised. Well done Mo, keep on shining. 
